Salesforce: The Future of Work, Now
Tableau visualization of future of work research data
Salesforce: Connected Student Report
Salesforce.org research about the college student experience.
Adobe Digital Marketing Study: Running on Experience
Adobe's 2017 Digital Marketing Study surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. See digital marketing insights, trends, and priorities come to life in a beautifully creative HTML experience.
My role: Oversaw research, drove companion assets for the main article
Think Tank by Adobe: The Future of Advertising
I managed the campaign and content production of our 2017 Think Tank by Adobe, "The Future of Advertising." Working cross-functionally, across the BU, industries, legal PR, field, partner, design, and social teams to build a long tail engine of robust thought leadership.
Conducting the Cross-Channel Symphony
Only 38% of companies deliver real-time offers and campaigns across touchpoints. To personalize consistently and effectively across channels, marketers must lean on various pillars, such as data, content, technology, and a customer-journey approach. Read Adobe's guide, "Conducting the Cross-Channel Symphony" to find out how to integrate your channels and deliver highly relevant, personalized content to your customers.
Your Customer's Journey in Real Time
By 2018, 60% of digital commerce analytics investments will be devoted to better understanding the customer journey.
My role: Drove the content strategy and how it helped deliver on Adobe Campaign's goals, managed the derivative assets (blogs and CMO.com), and overall writing process
Audio White Papers for Marketing
In May 2015, Adobe launched its first series of mobile-friendly audio white papers. Appropriately, the podcasts are on the topic of cross-channel marketing, how to keep mobile app users engaged and other mobile best practices. And, to make them a little more exciting Adobe teamed up with actor Malcolm McDowell and other talented voice actors to narrate the content.
2013 Guide to the Social Landscape
Wrote and edited two of CMO's Guides to Social Media Landscape
All in One Place
An economic development profile for SSIR. Single Stop USA provides low-income Americans with a convenient gateway to a wider range of services and benefits.
Online Customer Service
Managed all policy-related content for eBay's online customer support
eBay's video tutorials
Managed content strategy for eBay's customer support tutorials
Zion's Bank Community Magazine
Wrote and edited for Community Magazine, a content marketing publication for Zion's Bank .
Where are the Women?
Managed the editorial strategy for Lumin Publishing. I also wrote several cover stories, including this one about women in business that got our highest number of visits and shares on Connect Magazine's website.
Editor's Note
Editor's note for Connect Business magazine. Planned, wrote and edited articles for Connect Business Magazine
Yahoo! Small Business Advisor
Managed the content strategy for Yahoo!'s Small Business Advisor
100 Most Powerful Women in Chicago
Researched and wrote articles for Crain's Chicago Business
