Kathryn Peterson

8th August 2019

Bump Up Your Bottom Line

Adobe Analytics and Adobe Audience Manager help businesses around the world discover the value of investing in customer experience through better insights and faster action. See the results of the new Forrester study, The Total Economic Impact™ of Adobe Analytics and Adobe Audience Manager to learn more about how we do it.

8th February 2018

Adobe - Modern Authenticity

Adobe talked with media and entertainment leaders about being real in a digital world. I managed the strategy and overall production of this article.

Adobe research • 10th January 2018

Adobe Digital Marketing Study: Running on Experience

Adobe's 2017 Digital Marketing Study surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. See digital marketing insights, trends, and priorities come to life in a beautifully creative HTML experience. My role: Oversaw research, drove companion assets for the main article

Adobe.com article • 10th January 2018

Content everywhere - Finding your fans in a world without borders.

Realize we are all digital citizens and not members of separate TV, gaming, or device fiefdoms. It has never been more important than now to have a multi-channel, multi-device strategy. My role: Managed the industry and product strategy from a content perspective; significantly exceeded average KPIs of number of visits and MQLs

Think Tank by Adobe • 16th October 2017

Think Tank by Adobe: The Future of Advertising

I managed the campaign and content production of our 2017 Think Tank by Adobe, "The Future of Advertising." Working cross-functionally, across the BU, industries, legal PR, field, partner, design, and social teams to build a long tail engine of robust thought leadership.

Adobe Guide • 2nd November 2016

Conducting the Cross-Channel Symphony

Only 38% of companies deliver real-time offers and campaigns across touchpoints. To personalize consistently and effectively across channels, marketers must lean on various pillars, such as data, content, technology, and a customer-journey approach. Read Adobe's guide, "Conducting the Cross-Channel Symphony" to find out how to integrate your channels and deliver highly relevant, personalized content to your customers.

Adobe Guide • 2nd November 2016

Your Customer's Journey in Real Time

By 2018, 60% of digital commerce analytics investments will be devoted to better understanding the customer journey. My role: Drove the content strategy and how it helped deliver on Adobe Campaign's goals, managed the derivative assets (blogs and CMO.com), and overall writing process

Audio White Papers for Marketing • 15th November 2015

Audio White Papers for Marketing

In May 2015, Adobe launched its first series of mobile-friendly audio white papers. Appropriately, the podcasts are on the topic of cross-channel marketing, how to keep mobile app users engaged and other mobile best practices. And, to make them a little more exciting Adobe teamed up with actor Malcolm McDowell and other talented voice actors to narrate the content.

CMO.com • 15th April 2015

2013 Guide to the Social Landscape

Wrote and edited two of CMO's Guides to Social Media Landscape

Stanford Social Innovation Review • 15th November 2014

All in One Place

An economic development profile for SSIR. Single Stop USA provides low-income Americans with a convenient gateway to a wider range of services and benefits.

eBay Customer Support • 15th April 2015

Online Customer Service

Managed all policy-related content for eBay's online customer support

eBay Customer Support • 15th April 2015

eBay's video tutorials

Managed content strategy for eBay's customer support tutorials

Community magazine • 15th April 2015

Zion's Bank Community Magazine

Wrote and edited for Community Magazine, a content marketing publication for Zion's Bank .

Connect Magazine • 2nd November 2016

Where are the Women?

Managed the editorial strategy for Lumin Publishing. I also wrote several cover stories, including this one about women in business that got our highest number of visits and shares on Connect Magazine's website.

Connect Business Magazine • 15th April 2015

Editor's Note

Editor's note for Connect Business magazine. Planned, wrote and edited articles for Connect Business Magazine

Yahoo Small Business • 15th April 2015

Yahoo! Small Business Advisor

Managed the content strategy for Yahoo!'s Small Business Advisor

Crain's Chicago Business • 15th April 2015

100 Most Powerful Women in Chicago

Researched and wrote articles for Crain's Chicago Business