Kathryn Peterson

Adobe talked with media and entertainment leaders about being real in a digital world. I managed the strategy and overall production of this article.

Adobe's 2017 Digital Marketing Study surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. See digital marketing insights, trends, and priorities come to life in a beautifully creative HTML experience. My role: Oversaw research, drove companion assets for the main article

Realize we are all digital citizens and not members of separate TV, gaming, or device fiefdoms. It has never been more important than now to have a multi-channel, multi-device strategy. My role: Managed the industry and product strategy from a content perspective; significantly exceeded average KPIs of number of visits and MQLs

I managed the campaign and content production of our 2017 Think Tank by Adobe, "The Future of Advertising." Working cross-functionally, across the BU, industries, legal PR, field, partner, design, and social teams to build a long tail engine of robust thought leadership.

Only 38% of companies deliver real-time offers and campaigns across touchpoints. To personalize consistently and effectively across channels, marketers must lean on various pillars, such as data, content, technology, and a customer-journey approach. Read Adobe's guide, "Conducting the Cross-Channel Symphony" to find out how to integrate your channels and deliver highly relevant, personalized content to your customers.

By 2018, 60% of digital commerce analytics investments will be devoted to better understanding the customer journey. My role: Drove the content strategy and how it helped deliver on Adobe Campaign's goals, managed the derivative assets (blogs and CMO.com), and overall writing process

In May 2015, Adobe launched its first series of mobile-friendly audio white papers. Appropriately, the podcasts are on the topic of cross-channel marketing, how to keep mobile app users engaged and other mobile best practices. And, to make them a little more exciting Adobe teamed up with actor Malcolm McDowell and other talented voice actors to narrate the content.

Wrote and edited two of CMO's Guides to Social Media Landscape

An economic development profile for SSIR. Single Stop USA provides low-income Americans with a convenient gateway to a wider range of services and benefits.

Managed all policy-related content for eBay's online customer support

Managed content strategy for eBay's customer support tutorials

Wrote and edited for Community Magazine, a content marketing publication for Zion's Bank .

Managed the editorial strategy for Lumin Publishing. I also wrote several cover stories, including this one about women in business that got our highest number of visits and shares on Connect Magazine's website.

Editor's note for Connect Business magazine. Planned, wrote and edited articles for Connect Business Magazine

Managed the content strategy for Yahoo!'s Small Business Advisor

Researched and wrote articles for Crain's Chicago Business